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Create a Professional Welcome Packet For Your Students

Updated: Mar 24, 2023

How a Student Welcome Packet Can Benefit Your Horseback Riding School

Starting horseback riding lessons can be an exciting but intimidating experience for new students. As a horseback riding school owner or instructor, providing a student welcome packet can help ease the transition and make the experience more enjoyable for everyone involved. In this blog post, we'll explore some of the benefits of providing a student welcome packet and what it should include.

  1. Sets clear expectations: A student welcome packet can help set clear expectations for new students. It can include information about what to wear, what to bring, and what to expect during lessons. This can help students feel more prepared and less anxious about what's to come.

  2. Provides helpful resources: A welcome packet can include helpful resources such as riding tips, information about the school's facilities and amenities, and details about any events or shows the school is hosting. This can help new students feel more informed and engaged with the school community.

  3. Increases professionalism: A well-designed student welcome packet can help your school appear more professional and organized. It shows that you care about your students and are committed to providing a high-quality experience.

  4. Encourages retention: Providing a welcome packet can help increase student retention. It shows that you value your students and are invested in their success and development as riders. By setting clear expectations and providing helpful resources, you can help keep students engaged and motivated to continue their lessons.

  5. Enhances communication: A welcome packet can serve as a valuable communication tool between instructors and students. It can include contact information for the school and instructors, as well as details about lesson scheduling and cancellations. This can help ensure that everyone is on the same page and minimize confusion or miscommunication.

What should a student welcome packet include?

A student welcome packet can include a variety of information, but some key elements to consider are:

  • School policies and procedures

  • Riding tips and safety guidelines

  • What to wear and bring to lessons

  • Facility and amenity information

  • Details about upcoming events and shows

  • Instructor bios and contact information

  • Lesson scheduling and cancellation policies

In conclusion, providing a student welcome packet can have numerous benefits for your horseback riding school. It can set clear expectations, provide helpful resources, enhance communication, and increase student retention. By taking the time to create a thoughtful and informative welcome packet, you can help new students feel more confident and engaged with your school and set them up for success as riders.


Here's an example of a welcome packet one of our group members made with our template:







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